UX research & product design

Confident collaborator with a passion for discovery, problem solving and design detail.
I'm motivated to understand users, optimise products and help meet business goals.

Case studies

Mobile web homepage and first screen of the booking journey

TGI Fridays

Americana restaurant reported problems with page conversions and bookings.

Mobile web homepage and first screen of the booking journey

TGI Fridays

Americana restaurant reported problems with page conversions and bookings.

Mobile web homepage and first screen of the booking journey

TGI Fridays

Americana restaurant reported problems with page conversions and bookings.

Starbucks cup next to laptop

Starbucks

Evaluate a hybrid mobile solution to drive growth in the EMEA region

Starbucks cup next to laptop

Starbucks

Evaluate a hybrid mobile solution to drive growth in the EMEA region

Starbucks cup next to laptop

Starbucks

Evaluate a hybrid mobile solution to drive growth in the EMEA region

Image of First Rail train

Major UK supermarket (strict NDA)

UI for human-AI collaboration and profitable clearance of products

Image of First Rail train

Major UK supermarket (strict NDA)

UI for human-AI collaboration and profitable clearance of products

Image of First Rail train

Major UK supermarket (strict NDA)

UI for human-AI collaboration and profitable clearance of products

Image of First Rail train

First Rail

Expert review and gap analysis to elevate digital experience

Image of First Rail train

First Rail

Expert review and gap analysis to elevate digital experience

Image of First Rail train

First Rail

Expert review and gap analysis to elevate digital experience

Before UX I designed magazines and marketing websites. I used graphics and typography to organise information and tell stories.


Along the way I realised I wanted a better understanding of the ‘Why?’ and embraced UCD.
I’m proud of the growth i’ve achieved and the impact i’ve delivered as an agency consultant. Now I’m looking for new opportunities to make a difference.


In the background I released a few rave EPs, sailed the Atlantic and made art. These days I play board games, enjoy a responsible craft ale and go rock climbing.